PRIVACY POLICY

Last updated: 26 October 2026

1. INTRODUCTION

At Wonderland Retreats, we are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, make an enquiry, book accommodation or communicate with us.

Our website is www.wonderlandretreats.co.uk.

This policy has been prepared with reference to applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR), as amended.

For the purposes of this policy, “we”, “us” and “our” refer to Wonderland Retreats.

Business Name: Wonderland Retreats

Address: North Road, Carnforth, LA6 1AA

Email: info@wonderlandretreats.co.uk

Telephone: 07955 285310

Website: www.wonderlandretreats.co.uk

Wonderland Retreats is responsible for determining how and why the personal information described in this policy is processed.

2. INFORMATION WE COLLECT

We collect personal information that is necessary to provide our accommodation services, manage bookings, respond to enquiries and operate our website.

Depending on how you interact with us, this may include the following information.

Personal and Contact Information

Your full name, email address, telephone number, postal address and any additional information you voluntarily provide when contacting us or making a booking.

Booking Information

When you make an enquiry or booking, we may collect accommodation details, arrival and departure dates, the number of guests, relevant guest information, vehicle registration details where required, special requests, payment and transaction information, and records of previous bookings or correspondence.

We only request information that is reasonably necessary to manage your booking and provide our services.

Website and Technical Information

When you visit our website, certain technical information may be collected automatically.

This may include your IP address, browser type, device type, operating system, pages visited, time spent on our website, website interactions, referring websites and cookie preferences.

This information helps us understand how visitors use our website, maintain its functionality and improve the user experience.

Where technical information can identify an individual, we treat it as personal data.

3. HOW WE COLLECT YOUR INFORMATION

We may collect your personal information in several ways.

Directly From You

When you contact us, complete an enquiry form, make a booking, subscribe to marketing communications or otherwise provide your details.

Through Our Website

When you browse our website or interact with its features, including through cookies and similar technologies.

Through Third-Party Providers

When you make a booking through an external booking platform or use another service provider involved in managing your reservation.

Our website may direct customers to ResNexus, a third-party accommodation booking platform. Where you make a reservation through this service, your information may be processed in accordance with its applicable privacy arrangements.

We may also receive information from website hosting providers, analytics services and other authorised service providers.

4. HOW WE USE YOUR INFORMATION

We use your personal information for purposes connected with providing our accommodation services and operating our business.

Managing Bookings

We use your information to process and confirm reservations, send booking confirmations, communicate arrival and departure arrangements, manage payments and respond to booking-related enquiries.

Communicating With You

We may use your information to respond to enquiries, provide information about our accommodation, notify you of changes affecting your booking, request feedback following your stay and resolve complaints or concerns.

Improving Our Services

We may use information to understand how visitors interact with our website, improve website performance, review customer feedback and develop our accommodation services.

Marketing and Promotions

Where permitted by law, we may contact you with special offers, accommodation availability, news, promotions and other relevant Wonderland Retreats updates.

You can unsubscribe from marketing communications at any time.

Legal and Security Purposes

We may process personal information to maintain accurate financial records, meet legal and regulatory obligations, prevent fraud, protect our business and guests, and establish or defend legal claims.

5. OUR LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION

Under UK GDPR, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on the following lawful bases.

Contractual Necessity

We process information where necessary to manage your booking, provide accommodation or take steps requested by you before entering into a booking agreement.

Legal Obligations

We may process and retain information to comply with applicable legal requirements, including accounting, taxation and other statutory obligations.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided these interests are not overridden by your rights and freedoms.

This may include responding to enquiries, maintaining website security, improving services and preventing fraud.

Consent

Where required, we will ask for your consent before processing personal information for specific purposes.

This may include certain marketing communications and the use of non-essential cookies.

You can withdraw your consent at any time. Withdrawing consent will not affect the lawfulness of processing carried out before your withdrawal.

6. SHARING YOUR PERSONAL INFORMATION

We do not sell or rent your personal information to third parties.

However, we may share information with trusted service providers where necessary to operate our business and provide our accommodation services.

These may include accommodation booking platforms such as ResNexus, payment processing providers, website hosting services, email and communication providers, analytics services, marketing platforms and professional advisers.

We only share information where there is an appropriate lawful basis and where sharing is necessary for the relevant purpose.

Where third parties process personal information on our behalf, we take appropriate steps to ensure they handle that information securely and in accordance with applicable data protection requirements.

We may also disclose information where required by law, regulatory authorities or legal proceedings.

7. MARKETING COMMUNICATIONS

We may occasionally contact you with news, updates, accommodation availability and special offers relating to Wonderland Retreats.

We will only send electronic marketing communications where we have the necessary consent or another applicable permission under UK law, such as the existing customer soft opt-in where its requirements are met.

You can opt out of marketing communications at any time by clicking the unsubscribe link in a marketing email or contacting us directly at info@wonderlandretreats.co.uk.

Opting out of marketing will not prevent us from sending essential communications relating to an existing booking or other necessary service information.

8. COOKIES AND WEBSITE ANALYTICS

Our website may use cookies and similar technologies to improve functionality, remember preferences and understand how visitors interact with the site.

Cookies are small text files stored on your device when you visit a website.

Essential Cookies

These cookies are necessary for the website to function correctly. They may support essential features such as website navigation, security and booking functionality.

Analytics Cookies

Where used, analytics cookies help us understand how visitors interact with our website, including pages visited, visitor numbers and website performance.

Marketing Cookies

Where used, marketing cookies may help us understand the effectiveness of advertising campaigns and deliver relevant promotional content.

Managing Your Cookie Preferences

Where consent is required, we will ask for your permission before placing non-essential cookies on your device.

You can accept or reject these cookies and change your preferences through the cookie controls available on our website.

You can also manage or delete cookies through your browser settings.

Please note that disabling certain cookies may affect some website features.

Google Analytics

If Google Analytics is enabled on our website, it may collect information about website visits, user interactions, device characteristics and general location information.

This information helps us analyse website performance and improve our services.

Where consent is required, Google Analytics will only operate after you have provided the appropriate cookie consent.

For more information about how Google handles information, please refer to Google’s Privacy Policy at policies.google.com/privacy.

9. HOW WE PROTECT YOUR INFORMATION

We take the security of your personal information seriously.

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

These measures may include secure website hosting, appropriate access controls, password-protected systems, secure booking and payment processing services, and restricted access to personal information.

Although we take reasonable steps to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

We regularly consider the security measures appropriate to the information we process.

10. HOW LONG WE KEEP YOUR INFORMATION

We only retain personal information for as long as reasonably necessary to fulfil the purposes for which it was collected.

Retention periods depend on the nature of the information and any applicable legal obligations.

Booking and Transaction Records

These may be retained for the period necessary to meet accounting, taxation and legal requirements.

Customer Correspondence

We retain correspondence for as long as reasonably necessary to respond to enquiries, manage bookings, resolve disputes and maintain appropriate business records.

Marketing Information

We retain relevant marketing information while you remain subscribed or while another lawful basis permits its use.

If you unsubscribe, we may retain limited information necessary to record your preference and prevent further unwanted marketing.

Website Analytics

Analytics information is retained according to the settings and retention periods of the relevant services we use.

When personal information is no longer required, we will securely delete or anonymise it, unless continued retention is legally required.

11. YOUR DATA PROTECTION RIGHTS

Under UK data protection legislation, you have certain rights regarding your personal information.

Depending on the circumstances, these may include the following.

Right of Access

You can request confirmation of whether we hold personal information about you and ask for a copy.

Right to Rectification

You can request that inaccurate or incomplete personal information be corrected.

Right to Erasure

You can request the deletion of your personal information in certain circumstances.

Right to Restrict Processing

You can ask us to limit how we use your personal information in certain circumstances.

Right to Object

You may object to certain types of processing, including processing based on legitimate interests.

You have the right to object to the processing of your personal information for direct marketing purposes.

Right to Data Portability

In certain circumstances, you can request that personal information be provided in a structured, commonly used and machine-readable format.

Right to Withdraw Consent

Where processing relies on your consent, you can withdraw that consent at any time.

Rights Relating to Automated Decision-Making

You may have additional rights where decisions producing legal or similarly significant effects are made solely through automated processing.

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, please contact us at info@wonderlandretreats.co.uk.

We will respond to requests within the timescales required by applicable data protection legislation.

12. INTERNATIONAL DATA TRANSFERS

Some of the third-party service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally and UK data protection law requires safeguards, we will ensure that appropriate protections are in place.

These may include transfers covered by UK adequacy regulations, the UK’s International Data Transfer Agreement (IDTA), the UK Addendum to approved standard contractual clauses, or other lawful transfer mechanisms.

We take appropriate steps to ensure that international transfers comply with relevant UK data protection requirements.

13. THIRD-PARTY WEBSITES

Our website may contain links to external websites or services, including booking platforms and other third-party providers.

These websites operate independently and may have their own privacy policies.

We are not responsible for the privacy practices of websites or services that we do not control.

We recommend reviewing the privacy policies of third-party websites before providing personal information.

14. CHILDREN’S PRIVACY

We recognise the importance of protecting children’s personal information.

Our website and accommodation booking services are primarily intended for adults.

Where information relating to children is necessary for an accommodation booking, we aim to collect only the information reasonably required for that purpose.

We do not knowingly collect children’s personal information for marketing purposes without an appropriate lawful basis.

If you believe that a child has provided personal information to us inappropriately, please contact us at info@wonderlandretreats.co.uk.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our services, business practices or applicable legislation.

Any updates will be published on this page, and the date at the top of the policy will be amended accordingly.

Where required by law, we will provide additional notice or obtain consent before making material changes to how personal information is processed.

We recommend reviewing this policy occasionally to stay informed about how we protect your information.

16. CONTACT US

If you have any questions about this Privacy Policy, how we handle personal information or wish to exercise your data protection rights, please contact us using the details below.

Wonderland Retreats

North Road

Carnforth

LA6 1AA

Email: info@wonderlandretreats.co.uk

Telephone: 07955 285310

Website: www.wonderlandretreats.co.uk

We will aim to respond to your enquiry as promptly as possible.

17. COMPLAINTS

If you have concerns about how we collect or use your personal information, we encourage you to contact us first so that we can investigate and address your concerns.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Information Commissioner’s Office

Website: www.ico.org.uk

Telephone: 0303 123 1113

You can contact the ICO for independent advice or to raise a concern about how your personal information has been handled.